Which Social Channel is Best for You?

There is an overwhelming amount of social media channels and apps that you can use to promote yourself and your business. Each person has at least 2 channels they use daily. But the question is, how do you know which one is best for you and is going to help you reach that target audience?

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There is an overwhelming amount of social media channels and apps that you can use to promote yourself and your business. Each person has at least 2 channels they use daily. But the question is, how do you know which one is best for you and is going to help you reach that target audience?

Below we will share some information on what each channel is used for and which might benefit you the most!

Twitter is one of the world’s most popular social media platforms with over 335 million users. Many businesses use Twitter to reach and connect with their customers.

Who should use it: Everyone – from individuals to the largest multinational corporations

What to Share: Start, join, and lead conversations; interact directly with brands and customers

Post frequency for Reach: Consistently every day

With 2.45 billion monthly active users as of the third quarter of 2019, Facebook is the biggest social network worldwide.

Who should use it: Everyone and their grandmothers (literally)

What to Share: All types of online content, events, ads, resharing content

Post frequency for Reach: Once or twice a day

LinkedIn is the online analog to old fashioned networking. People – and connections to people – are everything. Keep a company description and profile page mindful of keyword SEO, but your network of employees and contacts is your most valuable content on LinkedIn.

Who should use it: Businesses, Recruiters and Job-Seekers

What to Share: Job-postings, company descriptions, employer/employee research

Post frequency for Reach: Two to four times a week

Instagram invites brands with visual content into their customers’ zone-out time. Most of Instagram‘s user base is a younger audience so if that’s who you want to reach, then this might be the one for you. It’s also a great place to show off your work and portfolio for your target audience to see!

Who should use it: Very popular with younger generations; Lifestyle, food, fashion, personalities and luxury brands

What to Share: Share visual content, including short videos (less than 30 seconds)

Post frequency for Reach: Once a day

Users pin and re-pin posts to Pinterest Boards, which naturally push the content on Pinterest into categories. This makes easily-categorized content most apt for sharing, and wisely-chosen keywords essential to successful post captions.

Who should use it: Fashion, food, design, travel and anything DIY; audience skews female by 4:1

What to Share: Creative & Visual content

Post frequency for Reach: Multiple times per day

Still unsure of which ones are right for you? Contact us to speak with one of our marketing specialists at Sapphire Media Co

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